PENGARUH CELEBRITY ENDORSER DI MEDIA SOSIAL TERHADAP MINAT BELI PRODUK WARDAH

RAHMAWATI, DESTY (2019) PENGARUH CELEBRITY ENDORSER DI MEDIA SOSIAL TERHADAP MINAT BELI PRODUK WARDAH. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Desty Rahmawati, 2019, 8223165045, Tittle Of Research “The Influence Of Celebrity Endorser On Social Media On Purchase Intention Wardah Products”. Study Program DIII Marketing Management, Faculty Of Economics, Universitas Negeri Jakarta. This research aims to determine the influence of celebrity endorser on social media on purchase intention wardah products. The sample data used in this research is primary data the samples taken are 100 respondents who have the interest to buy Wardah products. The technique used purposive sampling. The data analysis method uses descriptive statistical analysis and simple regression analysis and uses the SPSS 25 application to process the research data. key words: Endorser, Purchase Intention, Simple Linear Regression Analysis

Item Type: Thesis (D3)
Additional Information: Pembimbing : Agung Kresnamurti Rivai. P, ST, M.,
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 04 Sep 2019 07:11
Last Modified: 04 Sep 2019 07:11
URI: http://repository.fe.unj.ac.id/id/eprint/8166

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