PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPERCAYAAN PRODUK HIJAU TERHADAP MINAT BELI PRODUK RAMAH LINGKUNGAN PRODUK PERAWATAN KULIT ORGANIK HERBORIST

DIANDRA, ANUGRAH PUTRI (2019) PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPERCAYAAN PRODUK HIJAU TERHADAP MINAT BELI PRODUK RAMAH LINGKUNGAN PRODUK PERAWATAN KULIT ORGANIK HERBORIST. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Anugrah Putri Diandra, 2018; The Impact of Environmental Knowledge and Green Trust toward Green Purchase Intention of Herborist Organic Skincare. Skripsi, Jakarta: Management Study Program, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, S.E, M.Si & Rahmi, SE.,M.S.M. The purpose of this research are: 1) To know whether environmental knowledge influence to green purchase intention on Herborist’s green product. 2) To know whether green trust influence to green purchase intention on Herborist’s green product. Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this study is 200 respondents who do not have and use the Herborist’s green product. Technical data analysis using SPSS version 22 to process and analyze data research results. With the result showing environmental knowledge influencing green purchase intention Herborist’s Green Product, and show that green trust influences green purchase intention Herborist’s Green Product. Keywords: Environmental Knowledge, Green Trust, Green Purchase Intention, Herborist Organic Skincare.

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