HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN PEMBELIAN IMPULSIF PADA KONSUMEN HYPERMART DI RW 014 KELURAHAN JATIWARINGIN PONDOK GEDE BEKASI

Safitri, Zakiyah (2015) HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN PEMBELIAN IMPULSIF PADA KONSUMEN HYPERMART DI RW 014 KELURAHAN JATIWARINGIN PONDOK GEDE BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ZAKIYAH SAFITRI. Correlations Between Sales Promotion With Impulsive Buying On The Consumer Hypermart At Rw. 014 Jatiwaringin Villages Pondok Gede Bekasi. Skripsi, Jakarta: Study Program Administration, Department of Economics and Business Administration, Faculty of Economics, University of Jakarta, Juni 2015. This study aims to determine whether there is a relationship between Sales Promotion With Impulsive Buying On The Consumer Hypermart At Rw. 014 Villages Jatiwaringin Pondok Gede-Bekasi. The method used was as survey with the correlational approach. The population is all citizens At Rw. 014 JatiwaringinVillages Pondok Gede-Bekasi. Reasonable population in this research is 120 people ever shopped at Hypermart Plaza Pondok Gede. The samples are 89 people with the use of simple random sampling. The resulting regression equation is Y = 31.10 + 0.62 X Test requirements analysis that estimates the error normality test regression of Y on X with the test Liliefors produce Lhitung = 0.00599. While Ltabel to n = 89 with a significance level of 0.05 is 0.0939 because Lhitung <Ltabel the estimated error of Y on X normal distribution. Linearity regression test produces Fhitung <Ftable, namely 0.70 <1.67, so it can be concluded that the linear equations. Significance of the regression test produces Fhitung> Ftable, ie 50.87> 3.96, meaning persmaan significant regression. Product Moment Correlation Coefficient of Pearson generate rxy = 0.609, correlation significance test is then performed using t-test and produced thitung ttable 7.165 and 1.658 at significant level and df = 87. Thus it can be dismpulkan that the correlation coefficient r xy = 0, 609 are significant. The coefficient of determination obtained at 37.11%, which shows that the impulsive buying is determined by the sales promotion by 37.11%. Results from this study showed that there is a positive and significant relationship between Sales Promotion with Impulsive Buyingon the consumer Hypermart at Rw. 014 Jatiwaringin Villages Pondok Gede Bekasi

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