PENGARUH KEMUDAHAN PENGGUNAAN YANG DIRASAKAN DAN MANFAAT YANG DIRASAKAN TERHADAP INTENSI PEMBELIAN SECARA ONLINE DI E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

NUGRAHA, MUKHAMAD ADHITIO (2020) PENGARUH KEMUDAHAN PENGGUNAAN YANG DIRASAKAN DAN MANFAAT YANG DIRASAKAN TERHADAP INTENSI PEMBELIAN SECARA ONLINE DI E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Mukhamad Adhitio Nugraha, 2020: Examining the Factors Affecting Online Purchase Intention at Shopee E-Commerce for Students of Jakarta State University, Undergraduate Business Education Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Dr. Corry Yohana, M.M & Terrylina Arvinta Monoarfa, SE., MM The purpose of this research is to see the feeling of ease that is felt and the benefits that are felt on the Purchase Intention of Jakarta State University students. This research was conducted at the State University of Jakarta, for 6 months developing from February to July 2020. The research method that researchers used was a survey method with a correlational approach, the population used was all Jakarta State University students who had accessed Shopee e-commerce. The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Y = 7.555 + 0.187 X1 + 0.228 X2. The analysis requirements test is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y is worth 0.200, X1 is 0.097, X2 is 0.200 because the significance level of the three variables is> 0,05 it can be concluded that the data is normally distributed and can be used in further analysis. The regression linearity test of Y on X1 and Y on X2 resulted in a significant value on Linearity, namely 0.004 <0.05, so it was concluded that it had a linear effect. Furthermore, the t test was carried out and the resulting Y on X1 tcount = 2.418 and ttable = 1.655 and Y on X2 tcount = 2.556 and ttable = 1.655. The correlation coefficient value between perceived ease of use (X1) and purchase intention (Y) is 0.229 and the correlation coefficient value between the perceived benefit variable (X2) and purchase intention (Y) is 0.238. So, there is a positive and significant influence between perceived ease of use on purchase intentions, a positive and significant influence between perceived benefits on purchase intentions. Thus, it can be concluded that there is a positive and significant influence between the perceived ease of use and the perceived benefits of purchase intentions. The coefficient of Y determination on X1 is 0.052 which indicates that 5.2% of the purchase intention variable is determined by the perceived ease of use. Meanwhile, the remaining 94.8% is influenced by other factors. And the coefficient of determination Y on X2 is 0.057 which indicates that 5.7% of the purchase intention variable is determined by the perceived benefits. Meanwhile, the remaining 94.7% is influenced by other factors. Keywords: Purchase Intention, perceived Ease of Use, Perceived Usefulness

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