HUBUNGAN ANTARA LOKASI PENJUALAN DENGAN KEPUTUSAN PEMBELIAN DI NAGA SWALAYAN PADA WARGA RW. 007, KELURAHAN BARU, KECAMATAN PASAR REBO DI JAKARTA TIMUR

Nurdin, Subhan (2016) HUBUNGAN ANTARA LOKASI PENJUALAN DENGAN KEPUTUSAN PEMBELIAN DI NAGA SWALAYAN PADA WARGA RW. 007, KELURAHAN BARU, KECAMATAN PASAR REBO DI JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SUBHAN NURDIN, Correlation Between Location Toward Purchase Decision At Naga Swalayan On RW. 007 Kelurahan Baru Consumers, Pasar Rebo In Jakarta Timur. Study program of commerce education, Faculty of economics, State university of jakarta. This research was conducted in RW. 007 Kelurahan Baru Citizen, Pasar Rebo In Jakarta Timur. For five months, starting from February 2016 to Juny 2016. The purpose of this study is to determine correlation between Location With Purchase Decision At Naga Swalayan On RW. 007 Kelurahan Baru Consumers, Pasar Rebo In Jakarta Timur. The method in this research is survey with the correlational approach, population in this research are all consumer of Naga Swalayan On RW. 007 Kelurahan Baru, Pasar rebo In Jakarta Timur. The sample taken by using purposive sampling technique assumed 105 people. The regression equation conducted is Ŷ = 5.78 + 0.89X. Requirements analysis steps that estimating the error by normality test regression of Y on X with Liliefors test produce Lcount = 0.0738, while Ltable for n = 105 at 0.05 significant level is 0,0865. Because Lcount < Ltable the estimated error of Y regression over X it can said that the regression are normally distributed. Linearity test of regression produces Fcount < Ftable is 0.82 < 1.63, so it is concluded that the equation regression is linear. Hypothesis test from the significance regression produces Fcount > Ftable which, 173.67 > 3.91, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0.792, then continued by significance test using t test and the producing tcount > ttable, tcount = 13.178 and ttable = 1.675. Therefore this can commited that the correlation between variable X and Y are significantly positive. Coefficient of determination obtained is 62.77%, which shown that 62.77% variant of purchase decision is determined by location.

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