ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK DARI TOBEUS PARROT TOYS.

HASYIM, JABBARI (2017) ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK DARI TOBEUS PARROT TOYS. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Analysis Promotion Effect To Purchase Decision Of Product Tobeus Parrot Toys, Prodi D3 Marketing Management, Faculty of Economics, State University of Jakarta 2014. This paper aims to find out whether promotion can affect decision making on product purchases and promotional tools used by Tobeus Parrot Toys. The method used in this research is descriptive analysis using data collection method through literature study and survey. And techniques for collecting data using the questionnaire and interview. From the results of interviews conducted by the author can be seen that the promotional tool used by Tobeus Parrot Toys is personal selling and advertising. Promotional media used in the form of facebook fanpage. Most consumers of Tobeus Parrot Toys are domiciled in Jakarta, Bogor, Depok, Tanggerang, and Bekasi. Most consumers of Tobeus Parrot Toys know the Tobeus Parrot Toys brand through fanpage facebook and recommendations from people around it. The information contained on the facebook fanpage of Tobeus Parrot Toys is quite good, but some consumers believe that the ad content used by Tobeus Parrot Toys on facebook fanpage does not specify how to use the product so that consumers feel confused using products from Tobeus Parrot Toys. However, for consumers who have visited the shop of Tobeus Parrot Toys feel that the information provided by the owner and staff able to answer all the questions posed by consumers. Keywords: Promotion, Purchase Decision.

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