PENGARUH CELEBRITY ENDORSER (ARIEF MUHAMAD) TERHADAP MINAT BELI KONSUMEN PADA PRODUK ERIGO STORE

SANTIKA, PUTRI (2017) PENGARUH CELEBRITY ENDORSER (ARIEF MUHAMAD) TERHADAP MINAT BELI KONSUMEN PADA PRODUK ERIGO STORE. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Effect of Celebrity Endorser (Arief Muhamad) on consumer buying interest to products Erigo Store. Study program of marketing management DIII. Faculty of economic. State University of Jakarta.The aim of this study was to test the effect of Celebrity Endorser (Arief Muahamad) on consumer buying interest on Erigo Store Product. This study took a sample of – in the Faculty of Economics, University of Jakarta were used as respondents in the study. The author uses descriptive quantitative methods as used to test determines the celebrity endorser influence on consumer buying. The variable x in this study are attractiveness, trustworthiness, expertise and y variables that buying interest Quantitative testing performed by multiple linear regression quantitative test that determines how closely the relationship between the variable x and y variables. Keywords : celebrity endorser, attractiveness, trustworthiness, expertise, interest in buying.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Basrah Saidani, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)
Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 22 Dec 2017 13:01
Last Modified: 18 Feb 2018 07:36
URI: http://repository.fe.unj.ac.id/id/eprint/1760

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