ANALISIS KEPUTUSAN PEMBELIAN PRODUK RESTORAN CEPAT SAJI DI HOKA HOKA BENTO (HOKBEN) KALIMALANG

Adril, Adril (2015) ANALISIS KEPUTUSAN PEMBELIAN PRODUK RESTORAN CEPAT SAJI DI HOKA HOKA BENTO (HOKBEN) KALIMALANG. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ADRIL. 2016. 8223128277. Analysis Of Product Purchasing Decision Fast Food Restaurant Hoka Hoka Bento (Hokben) Kalimalang. Study Program, Diploma in Marketing Management. Department of Management.Faculty of Economics.State University of Jakarta. This paper aims to investigate the characteristics of consumers and analyzing the consumer’s purchasing decisions made in Hoka Hoka Bento (Hokben) Kalimalang. The method that used in this research is descriptive analysis. By using data gathered through literature and questionnaires with spreading of 100 respondents then the results of that questionnaire is being recapitulated. Analytical results from 100 respondents it can be seen that most respondents in Hoka Hoka Bento (Hokben) Kalimalang are mostly women by 73 percent, with the coming of age ranged from 14-18 years by 40 percent, with the latest education mostly SD-SMP by 43 percent, with most of the profession are as a student-college students by 55 percent. The process of purchase decision Hoka Hoka Bento (Hokben) Kalimalang through five stages,that is the introduction of the needs, information search, alternatives evaluation, and purchase decision.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo,SE, M,Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Analisis Data Manajemen (Data Processing and Analysis of Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 30 Jan 2018 06:26
Last Modified: 30 Jan 2018 06:26
URI: http://repository.fe.unj.ac.id/id/eprint/2878

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