HUBUNGAN ANTARA LOKASI DAN LINGKUNGAN FISIK (SERVICESCAPE) DENGAN KEPUTUSAN PEMBELIAN DI INDOMARET BINTARA JAYA PADA WARGA RW 10 KELURAHAN BINTARA JAYA KECAMATAN BEKASI BARAT DI BEKASI

Atiyah, Atiyah (2018) HUBUNGAN ANTARA LOKASI DAN LINGKUNGAN FISIK (SERVICESCAPE) DENGAN KEPUTUSAN PEMBELIAN DI INDOMARET BINTARA JAYA PADA WARGA RW 10 KELURAHAN BINTARA JAYA KECAMATAN BEKASI BARAT DI BEKASI. S1 thesis, Fakultas Ekonomi.

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Abstract

ATIYAH. The Correlation Beetween Location And Servicescape With Purchase Decision At Indomaret Bintara Jaya on Inhabitant of RW 10 Bintara Jaya, West Bekasi Sub-District, Bekasi District. This research was held on RW 10 Bintara Jaya, West Bekasi Sub-district, Bekasi district, for 6 Months starting from January 2018 to June 2018. The purpose of this study is to determine the relationship between location and the physical environment (servicescape) with the purchase decision in Indomaret on inhabitant of RW 10 Bintara Jaya, West Bekasi sub-district partially and simultaneously. Research method used in this research is survey method with correlation approach. The population used is all over inhabitant of RW 10 Bintara Jaya, West Bekasi Sub-district in Bekasi district. The sample technique was taken using Purposive Sampling technique with 143 samples. The resulting regression equation is Ŷ = 59,244 + 0,294 (X1) + 0,207 (X2). Data analysis techniques used in the study are test requirements analysis consisting of normality test and linearity test, multiple linear regression test, hypothesis test consisting of F test and t test. Based on the results of data analysis calculations can be seen that the variable location and physical environment together have a positive and significant relationship with the purchase decision with a value of Fcount (48,080)> Ftable (3.061). And partially, it can be seen that the location variable with the purchase decision has tcount (5,936)> ttable (1,655) and the physical environment variable with purchase decision have tcount (6,195)> ttable (1,655), it can be stated that each independent variable location and physical environment have a positive and significant relationship with the dependent variable that is the purchase decision. Based on the determination coefficient test obtained R2 valued at 0.638 which means the relationship of independent variable location and physical environment with the dependent variable purchase decision is equal to 63.8%. Keywords: Location, Servicescape, Purchase Decision

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