HUBUNGAN ANTARA FITUR PRODUK DAN HARGA DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY J SERIES PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

SUGESTI, NOOR MAIDA (2018) HUBUNGAN ANTARA FITUR PRODUK DAN HARGA DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY J SERIES PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

NOOR MAIDA SUGESTI, The Correlation between Product Features and Price with Purchase Decision Smartphone Samsung Galaxy J series in The Student of Faculty of Economics State University of Jakarta in Jakarta. Script, Jakarta: Study Program of Business Education, Faculty of Economics, State University of Jakarta. 2018. The purpose of this study was conducted to determine whether there is correlation between Product Features and Price with Purchase Decision Smartphone Samsung Galaxy J series in The Student of Faculty of Economics State University of Jakarta in Jakarta. This research was conducted for five months, that is February – July 2018. The method use in this research is survey method. The population in this study is all student Faculty of Economics, State University of Jakarta who has decided to purchase smartphone Samsung Galaxy J series. The technique of selecting respondent using purposive sampling which amounted to 127 people. For data collecting researchers using questionnaires with Likert scale. The variables are Purchase Decision (Y), Product Features (X1) and Price (X2) is the secondary data obtained from the dissemination of research questionnaires. Data analysis technique used is, first test requirement analysis consisted of test of normality and test of lineararitas. Both multiple linear regression tests. The three hypothesis test that contains t test and F test. Fourth multiple correlation test. The last one is analysis of coefficient of determination. Multiple regression equation obtained result Ŷ =57,660 + 0,258 X1 + 0,231 X2. Test F, found the result Fcount of 17,983 > Ftable value 3,072. Where can be drawn the conclusion that there influence simultaneously between variabel Product Features and Price to Purchase Decision because Fcount > Ftable While for tes F,. thitung on Product Features variable equal 2,624 and thitung on Price that is equal to 2,382 where ttabel equal to 1,65723, this means there is significant partial correlation of Product Features and Price because thitung > ttable. While for R2 Product Features (X1) coefficient of determination value of 18,9%. Then for R2 Price (X2) coefficient of determination value of 18,2%. R2 coefficient of determination value of 0,225. This means that Product Features (X1) and Price (X2) variables affect Purchase Decision (Y) by 22,5%. Keywords: Purchase Decision, Product Features, Price

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