PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Survei Pada Mahasiswa/i Fakultas Ekonomi Universitas Negeri Jakarta)

SYANINDITYA, KINTAN (2019) PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Survei Pada Mahasiswa/i Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Kintan Syaninditya. 2019. 8223163344. The Influence of Promotion on Purchase Decision of Samsung Smartphone (Survey on Students of Faculty of Economics State University of Jakarta). Marketing Management Study Program DIII. Department of Management. Faculty of Economics. State University of Jakarta. This paper has a purpose to: 1) Find out about buying decision process and sales promotion of Samsung’s smartphone, 2) Find out the influence of promotion on purchase decision of Samsung’s smartphone. The research method that be used to collecting data is using questionnaire. The sample that be used was 135 respondents which is a students of Faculty of Economics State University of Jakarta who had bought Samsung smartphone. The data analysis method that be used is descriptive statistics analysis and linear regression analysis by using SPSS 25. Keywords: Promotion, Buying Decision, Samsung Smartphone.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Sholikhah, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 05 Sep 2019 01:30
Last Modified: 05 Sep 2019 01:30
URI: http://repository.fe.unj.ac.id/id/eprint/8185

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