FARIZI, ALDO (2020) PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE PADA WILAYAH JABODETABEK. D3 thesis, Universitas Negeri Jakarta.
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Abstract
ALDO FARIZI. 1702517057. The Effect of Prices on Smartphone Purchasing Decisions in the Greater Jakarta Area. DIII Study Program in Marketing Management. Faculty of Economics. State University of Jakarta. This study aims to determine: 1) price description, 2) purchasing decisions and 3) the effect of prices on smartphone purchase decisions. The population in this study is the people who live in the Greater Jakarta area with a vulnerable age of 18-40 years who have bought a smartphone. The method in this study uses descriptive analysis. Data collection methods in this study through a questionnaire. Data analysis techniques using validity, reliability, simple linear regression, and normality tests using SPSS version 22 for data processing. Keywords: Price, Purchase Decision.
| Item Type: | Thesis (D3) |
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| Additional Information: | Pembimbing :Dra. Basrah Saidani, M.Si |
| Subjects: | Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) > Ekoonomi Keuangan & Finansial Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 00:56 |
| Last Modified: | 30 Sep 2020 00:56 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9204 |
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