ANALISIS PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI MOBIL DAIHATSU AYLA PADA DEALER ASTRA DAIHATSU CABANG SUNTER JAKARTA UTARA

HIJRIYANTO, M IRSYAD (2017) ANALISIS PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT BELI MOBIL DAIHATSU AYLA PADA DEALER ASTRA DAIHATSU CABANG SUNTER JAKARTA UTARA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

M IRSYAD HIJRIYANTO. The Analysis Influence of Product Quality and Price Perception toward Purchase Intention of Daihatsu Ayla in Astra Daihatsu Sunter, North Jakarta. Economic Faculty. State University of Jakarta. The purposes of this research are to analyse the influence individually and simultaneously on variable product quality and price perception toward purchase intention Daihatsu Ayla at Astra Daihatsu Sunter. Sampels in this research are the people who visit to Astra Daihatsu Sunter. The number of sample in this research areone hundred respondents. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS. The research shows that product quality influence towardpurchase intention Daihatsu Ayla. Price perception influence toward purchase intention Daihatsu Ayla.Variable product quality and price perception have influence toward purchase intention Daihatsu Ayla at Astra Daihatsu Sunter simultaneously. Keywords: product quality, price perception, and purchase intention

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