STRATEGI BAURAN PROMOSI DOMINO’S PIZZA DI OUTLET GIANT HARAPAN INDAH

Purnama, Dian Adhitia (2015) STRATEGI BAURAN PROMOSI DOMINO’S PIZZA DI OUTLET GIANT HARAPAN INDAH. D3 thesis, Universitas Negeri Jakarta.

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Abstract

DIAN ADHITIA PURNAMA. 2015. 8223128282..Strategy Of Promotion Mix Domino’s Pizza At Outlet Giant Harapan Indah. Marketing Diploma Study Program. Department of Management. Faculty of Economics. State University of Jakarta.. Writing scientific papers is intended to determine promosi mix strategy in DOMINO 'S PIZZA Outlet Giant Harapan Indah . The method used in this research scientific work is deskrptif analysis , using the method of data collection through literature study , observation and interviews . In the authors of scientific works this author pick-up problems promotional mix strategy domino 's pizza in Outlet Giant Harapan Indah , the promotional mix in the form of advertising , sales promotion , personal selling , public relations and direct marketing as well as a SWOT analysis . It can be concluded that the promotion mix DOMINO 'S PIZZA, Outlet Giant Harapan Indah use all the promotional mix. Apart promotional mix DOMINO’S PIZZA use analysis SWOT with the aim of knowing the strengths , weaknesses , opportunities and threats faced.

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