ANALISIS KEPUTUSAN PEMBELIAN DALAM PEMILIHAN JASA WISATA SNOWBAY WATERPARK TMII

Susilo, Adi (2014) ANALISIS KEPUTUSAN PEMBELIAN DALAM PEMILIHAN JASA WISATA SNOWBAY WATERPARK TMII. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ADI SUSILO. 2014. 8223118212. Purchase Decision Analysis In Tour Services Selection Snowbay Waterpark TMII. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to investigate the characteristics of consumers and analyzing the consumer’s purchasing decisions made in Snowbay Waterpark TMII. The method that used in this research is descriptive analysis. By using data gathered through literature and questionnaires with spreading of 100 respondents then the results of that questionnaire is being recapitulated. Based on the results of the research it can be seen that most respondents in Snowbay Waterpark TMII are mostly men by 73 percent, with the coming of age ranged from 18-24 years by 47 percent, with the latest education mostly SMA / SMK by 72 percent, with most of the profession are as a student / college students by 46 percent. The process of purchase decision Snowbay Waterpark TMII through five stages, that is the introduction of the needs, information search, alternatives evaluation, and purchase decision.

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