Lestari, Ayu (2012) ANALISIS STRATEGI PENETAPAN HARGA TIKET MASUK WAHANA PADA PT TAMAN IMPIAN JAYA ANCOL. D3 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (284kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (9kB) | Preview |
|
|
Text
Chapter_1.pdf Download (13kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter_2.pdf Restricted to Repository staff only Download (91kB) | Request a copy |
|
|
Text
Chapter_3.pdf Restricted to Repository staff only Download (67kB) | Request a copy |
|
|
Text
Chapter_4.pdf Download (19kB) | Preview |
|
|
Text
Bibliography.pdf Download (10kB) | Preview |
Abstract
AYU LESTARI. 2012. 8223097579. “Analysis Strategy Determination Of Admission Price Vehicle In Taman Impian Jaya Ancol”. Study program of DIII Marketing Management, Departement Management Faculty Of Economics, State University Of Jakarta. Scientific work aims to determine strategy determination ticket of admission rides in Taman Impian Jaya Ancol. The method used in this research is descriptive analysis by using data gathered trough a literature study, observation, interview and documentation. From the research results can be known how the admission pricing strategies Taman Impian Jaya Ancol includes a five vehicle Dunia Fantasi, Ocean Dream Samudra, Atlantis Water Adventure, Eco Park and Sea World, strategy dentermination ticket admission for Eco Park using penetration pricing is to use the low price set at the start of production with a view to capture substansial market share and deter entry of competitors and strategy determination ticket admission on established products such as Dunia Fantasi, Ocean Dream Samudra, Atalntis Water Adventure and Sea World use strategy to maintain prices, lower prices and price bundling. By doing the right pricing strategy on every vehicle that is in Taman Impian Jaya Ancol is expected to create more and more visitors and visitors are not disappointed that the satisfaction gained is proportional to the price paid, nand can provide substansial benefits for the company.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dr. Mohamad Rizan, SE, MM |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 17 not found. |
| Date Deposited: | 14 Feb 2018 04:13 |
| Last Modified: | 14 Feb 2018 04:13 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/3045 |
Actions (login required)
 |
View Item |
