HUBUNGAN ANTARA LABEL HALAL DENGAN KEPUTUSAN PEMBELIAN KONSUMEN KOPI LUWAK WHITE COFFEE PADA WARGA RW 010 MEDAN SATRIA DI KOTA BEKASI

Prasetia, Puja (2013) HUBUNGAN ANTARA LABEL HALAL DENGAN KEPUTUSAN PEMBELIAN KONSUMEN KOPI LUWAK WHITE COFFEE PADA WARGA RW 010 MEDAN SATRIA DI KOTA BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

PUJA PRASETIA. THE CORRELATION BETWEEN HALAL LABEL WITH CONSUMER PURCHASING DECISION KOPI LUWAK WHITE COFFE IN WARGA RW 010 MEDAN SATRIA DI KOTA BEKASI.SATRIA. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2014. This study aims to determine the relationship between the halal label consumer purchasing decisions on kopi luwak white coffe RW 010 Medan Satria in Bekasi based on data or facts right (valid, true, valid), and trustworthy (reliable). This study used a descriptive method with a descriptive approach to the correlation approach. Independent variable is labeled halal and purchase decision is bound variable. The population in this study is the terrain knight RW 010 bekasi city, while the population of inaccessibility resident of RT 05 RW 010 bekasi city knight field as many as 45 people. The sample used by 40 people. The sampling technique used in this study is is simple random. Data analysis techniques starts with finding a simple linear regression equation and obtained Y = 36.85 + 0.75 X Test requirements analysis is normality test on estimated regression error Y over X obtained by test calculations Liliefors Lo = 0.1000 while Lt = 0, in 1477. This indicates that the regression model are normally distributed. While regression testing obtained linearity Fcount = -1.36 while Ftable = 2.10, this shows that the linear regression model. Test of hypothesis testing with a simple correlation coefficient of Pearson product moment obtained rxy = 0.614 then this means that there is a positive association between label kosher with purchasing decisions. From test calculations - t known tcount = 4.794> table = 1.70, so this shows that there is a significant relationship between halal label with purchasing decisions. While the results of the calculation of the coefficient of determination values obtained 37.69% which indicates that the decision is determined by the purchase of 37.69% halal label. The results of this study have shown a positive association between halal label with the customer purchase decision civet coffee on a white field 010 RW knight in bekasi city.

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