MUSLIM, MUHAMMAD FARIS (2019) PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP MINAT BELI SMARTPHONE XIAOMI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSTITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.
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Abstract
Muhammad Faris Muslim, The Effect of Brand Image and Country of Origin on Interest in Buying Xiaomi Smartphones, Students of the Faculty of Economics, State University of Jakarta This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months from February to July 2019. The purpose of this study was to determine the Effect of Brand Image and Country of Origin on Interest in Purchasing Xiaomi Smartphone Students at the Faculty of Economics, Jakarta State University in Jakarta. The research method used was a survey method with a correlational approach, the population used was all students of the Faculty of Economics, Jakarta State University. The sampling technique used was Purposive sampling technique of 125 people. The resulting regression equation is Ŷ = 17,644 + 0,283 X₁ + 0,354 X2. Test requirements analysis is the normality test with the Kolmogorov- Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200, X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Test t and yielded Y over X1 thitung = 2,664 and ttable = 1,6544, Y over X2 thitung = 2,117 and ttable = 1,65744. Keywords: Purchase Interest, Brand Image, Country of origin
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dra. Dientje Griandini M.Pd Pembimbing II: Dita Puruwita, S.Pd., M.Si |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 29 Aug 2019 03:39 |
| Last Modified: | 29 Aug 2019 03:39 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/7921 |
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