PENGARUH KEPERCAYAAN MEREK (BRAND TRUST) TERHADAP LOYALITAS KONSUMEN (CUSTOMER LOYALTY) PRODUK CHARM (Survei Pada Mahasiswi Fakultas Ilmu Keolahragaan Di Universitas Negeri Jakarta)

VIRANINGRUM, RADEN INTAN ROSMA LAYLY (2019) PENGARUH KEPERCAYAAN MEREK (BRAND TRUST) TERHADAP LOYALITAS KONSUMEN (CUSTOMER LOYALTY) PRODUK CHARM (Survei Pada Mahasiswi Fakultas Ilmu Keolahragaan Di Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Raden Intan Rosma Layly Viraningrum. 2019. 8223165384. The Influence Brand Trust On Customer Loyalty Of Charm Product (Survey On Faculty Of Sport Science Students At State University Of Jakarta). Department of DIII Marketing Management. Faculty of Economic. State University Of Jakarta. Supervised by Agung Kresnamurti, S.T, M.M. The main purpose of this scientific assignment are as follows to find out: (1) To describe about the brand trust and customer loyalty of Charm product, (2) To identify the influence of brand trust towards the customer loyalty of Charm product’s user. The research method used in this study is Questionnare. The sampling technique with 100 respondents. The subjects of this study were Faculty of Sport Science Students At State University Of Jakarta had been using Charm product with minimmum 1 year as Charm’s user. The data analysis methods that used are descriptive statistics analysis and simple linear regression analysis with Software SPSS version 25 to process the data resource. Keywords: Brand Trust, Customer Loyalty, Charm Product.

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