PENGARUH PRODUK BERLABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUPLEMEN (SURVEI PADA MASYARAKAT KOTA JAKARTA)

HAMID, HARIS NUR (2020) PENGARUH PRODUK BERLABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUPLEMEN (SURVEI PADA MASYARAKAT KOTA JAKARTA). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Haris Nur Hamid, 2020; The Effect Of Halal Label Products On The Decision Of Purchase Of Supplement Products. Scientific Paper. DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This study aims to: 1) Know the descriptive of Halal Labeled Products and Purchasing Decisions by consumers in the Jakarta City, 2) Know the effect of Halal Labeled Products on Purchasing Decisions by consumers in the Jakarta City. In this study, the data obtained from questionnaires distributed to 128 respondents who had consumed or purchased supplement products. The data analysis method used is a simple linear regression analysis. The results of the analysis of this study can be seen that halal labeled products have a positive effect on Purchasing Decisions by 47,6% and the remaining 52,4% is influenced by other factors such as price, religiosity, environment, etc. Keywords: Halal Labeled Products, Purchasing Decisions, Supplement Products

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