ROTUA, VENTY SARAROSE (2017) PENGARUH COUNTRY OF ORIGIN TERHADAP MINAT BELI LAPTOP ZYREX (Survei: Customer Mentari Celluler). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Country Of Origin Effect On The Purchase Intention Laptop Zyrex (Survey: Customer Mentari Celluler. Diploma III of Marketing Study Program. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: Country Of Origin effects and Purchase Intention Laptop Zyrex. The analysis methods is used in this paper is the linier regresi analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the linear regression between variables: country of origin and purchase intention is strong, significant, and in the same direction. Keywords: Country Of Origin, Purchase Intention
| Item Type: | Thesis (D3) |
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| Additional Information: | Pembimbing : Setyo Ferry Wibowo, SE,. M. Si |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 39 not found. |
| Date Deposited: | 22 Dec 2017 14:28 |
| Last Modified: | 18 Feb 2018 07:34 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/1766 |
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