HUBUNGAN ANTARA KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

RISNINDA, SARAH (2018) HUBUNGAN ANTARA KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

Preview	Text Cover.pdf Download (472kB) | Preview
Preview	Text Table_Of_Content.pdf Download (84kB) | Preview
Preview	Text Chapter1.pdf Download (327kB) | Preview
	Text Chapter2.pdf Restricted to Repository staff only Download (399kB)
Preview	Text Chapter3.pdf Download (376kB) | Preview
	Text Chapter4.pdf Restricted to Repository staff only Download (545kB)
Preview	Text Chapter5.pdf Download (169kB) | Preview
Preview	Text Bibliography.pdf Download (155kB) | Preview

Abstract

SARAH RISNINDA, Relationship Between Trust And Electronic Word Of Mouth With Purchase Decision via E-Commerce Lazada in Faculty of Economics at the State University of Jakarta in Jakarta. This research was conducted in the Faculty of Economics, University of Jakarta, within a period of 6 months from January to June 2018. The purpose of this study is to determine each relationship between trust and electronic word of mouth with purchase decisions via e-commerce lazada on student of Faculty of Economics, State University of Jakarta. Sampling technique in this research is Purposive Sampling counted 121 respondents. The resulting regression equation for X1 is Ŷ = 61.022 + 0.449X1. And for X2 is Ŷ = 54,480 + 0.538X2. Test requirements analysis was performed by Kolmogorov Smirnov normality test with a significant level of α = 5% or 0.05 and bring in a significant level of Y of 0.200, X1 of 0.200 and X2 of 0.200. Because the significant level of the three variables > 0.05 it can be concluded that the research data is normally distributed and can be used in further research. The linearity test of regression Y over X1 produces Fcount < Ftable is 1.362 < 3,072 and the regression linearity test of Y over X2 produces Fcount < Ftable is 1,463 < 3,072, so it is concluded that the two variables each have a linear relationship with the purchase decision. Furthermore, partial significance test or t test and bring in Y over X1 tcount = 5,576 and ttable = 1,65787, Y over X2 tcount = 4.781 and ttable = 1.65787. Thus, it can be concluded that there is a positive and significant relationship. The coefficient of determination obtained by 40.4% indicates that 40.4% of purchasing decision variables are determined by the trust and 31.0% which shows that 31.0% variable purchase decision is determined by electronic word of mouth, while other variable is not studied. Keywords: Purchase Decision, Trust, Electronic Word Of Mouth.

Actions (login required)

View Item