HUBUNGAN ANTARA KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

RISNINDA, SARAH (2018) HUBUNGAN ANTARA KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

SARAH RISNINDA, Relationship Between Trust And Electronic Word Of Mouth With Purchase Decision via E-Commerce Lazada in Faculty of Economics at the State University of Jakarta in Jakarta. This research was conducted in the Faculty of Economics, University of Jakarta, within a period of 6 months from January to June 2018. The purpose of this study is to determine each relationship between trust and electronic word of mouth with purchase decisions via e-commerce lazada on student of Faculty of Economics, State University of Jakarta. Sampling technique in this research is Purposive Sampling counted 121 respondents. The resulting regression equation for X1 is Ŷ = 61.022 + 0.449X1. And for X2 is Ŷ = 54,480 + 0.538X2. Test requirements analysis was performed by Kolmogorov Smirnov normality test with a significant level of α = 5% or 0.05 and bring in a significant level of Y of 0.200, X1 of 0.200 and X2 of 0.200. Because the significant level of the three variables > 0.05 it can be concluded that the research data is normally distributed and can be used in further research. The linearity test of regression Y over X1 produces Fcount < Ftable is 1.362 < 3,072 and the regression linearity test of Y over X2 produces Fcount < Ftable is 1,463 < 3,072, so it is concluded that the two variables each have a linear relationship with the purchase decision. Furthermore, partial significance test or t test and bring in Y over X1 tcount = 5,576 and ttable = 1,65787, Y over X2 tcount = 4.781 and ttable = 1.65787. Thus, it can be concluded that there is a positive and significant relationship. The coefficient of determination obtained by 40.4% indicates that 40.4% of purchasing decision variables are determined by the trust and 31.0% which shows that 31.0% variable purchase decision is determined by electronic word of mouth, while other variable is not studied. Keywords: Purchase Decision, Trust, Electronic Word Of Mouth.

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Dra. Rochyati, M.Pd ; Pembimbing II: Dra. Hurahma Hajat, M.Si
Subjects: Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics)
Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Pendidikan Bisnis
Depositing User: Budi Siswanto
Date Deposited: 31 Aug 2018 06:31
Last Modified: 31 Aug 2018 06:31
URI: http://repository.fe.unj.ac.id/id/eprint/5966

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