PENGARUH CITRA MEREK OVO TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

RAMLIANSYAH, RAMLIANSYAH (2020) PENGARUH CITRA MEREK OVO TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Ramliansyah, 2020 ; The influance of OVO Brand Image On Custumer Loyalty On Student Of State University of Jakarta. Scientific Work, Jakarta: Marketing Management Study Program, Department of Management. Faculty of Economics. State University of Jakarta. Advisor: Shandy Aditya, BIB, MBPS. The purpose of this research is to find out : 1.) Knowing the description of Brand Image in OVO. 2.) Knowing the description of Custumer Loyalty in OVO. 3) The influance of OVO Brand Image On Custumer Loyalty. Methods of collecting data by distributing online questionnaires. The subjects of this study were students from the State University of Jakarta who uses OVO. Data analysis method used descriptive statistical analysis and simple linear regression analysis. Using the SPSS Version 25 application to process research data. Keywords: Brand Image OVO, Custumer Loyalty and OVO

Item Type: Thesis (D3)
Additional Information: Pembimbing : Shandy Aditya, BIB MPBS
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)
Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 30 Sep 2020 01:58
Last Modified: 30 Sep 2020 01:58
URI: http://repository.fe.unj.ac.id/id/eprint/9228

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