ANALISIS STRATEGI PEMASARAN PADA PRODUK JASA PT LINK PASIPIK INDONUSA

CAHYANTO, BIMO NUR (2017) ANALISIS STRATEGI PEMASARAN PADA PRODUK JASA PT LINK PASIPIK INDONUSA. D3 thesis, Universitas Negeri Jakarta.

Preview	Text 8223145309_cover.pdf Download (247kB) | Preview
Preview	Text 8223145309_abstract.pdf Download (196kB) | Preview
Preview	Text 8223145309_table_of_content.pdf Download (263kB) | Preview
Preview	Text 8223145309_chapter1.pdf Download (223kB) | Preview
	Text 8223145309_chapter2.pdf Restricted to Repository staff only Download (432kB)
	Text 8223145309_chapter3.pdf Restricted to Repository staff only Download (608kB)
Preview	Text 8223145309_chapter4.pdf Download (100kB) | Preview
Preview	Text 8223145309_Bibliography.pdf Download (182kB) | Preview

Abstract

Marketing Strategy Analysis On Services Products PT Link Pasipik Indonusa. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the marketing strategy undertaken by PT Link Pasipik Indonusa and knowing Strength, Weakness, Opportunity and Threats in PT Link Pasipik Indonusa and influence in attracting consumers. The method used in this research is descriptive analysis. By using data gathered through literature studies, observation, and interviews to the PT Link Pasipik Indonusa. Based on the results of this research is that PT Link Pasipik Indonusa marketing strategy is to adjust the marketing mix applied by the company that is product, price, place, promotion, people, process, psycal evidance. The company targets consumers from companies that need or often use sea freight services Keyword: Marketing Strategy ,SWOT

Actions (login required)

View Item